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Mobile web traffic continues fast growth

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July 23, 2014

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Marketing Insights & Trends

iphone-slate

We’re constantly analyzing web traffic for all of the sites we manage, and it’s been interesting to watch trends change over the years. We learn a lot from measuring the browsing habits of our clients’ audiences, and while we don’t disclose specifics from any of our clients, we do share aggregated data across market segments.

One of the most interesting statistics we’ve been following has been the shift in web usage from desktop browsers to mobile phones and tablets. In particular, the rise of the Apple iPhone as a significant platform for web browsing has been something that can’t be ignored.

For our business-to-consumer (B2C) clients, such as restaurants, iPhone and other smartphones represent over 50% of the traffic seen on their websites. And during the prime dining hours of 11am-2pm and 6pm-10pm, mobile traffic’s dominance increases even more.

(The trend isn’t as pronounced for B2B sites, but we’re still watching smartphone traffic pass 30% on these sites. It’s not an audience that should be ignored.)

Our conclusion: If your site doesn’t look great and work well on mobile browsers, your customers may look elsewhere.

Our solution: We now design responsive websites for our B2C clients. Responsive sites are build using state-of-the-art design and development techniques and automatically reconfigure and optimize their appearance for both desktop and mobile browsers.

(This site is a responsive website.)

If a client wants to keep their older, non-responsive site, we build a second, mobile-specific site, and automatically redirect mobile traffic to it. It’s not a perfect solution (the are two sites to maintain, instead of just one) but it makes sure that the mobile audience is reached with a usable, attractive site.

 

 

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