Most businesses now recognize the importance of social media. But many don’t realize that setting up a mailing list, or a Facebook, Instagram, or Twitter account can actually hurt your business… unless you keep it active and updated.
Sending the Wrong Message
An inactive social media account sends the wrong message about your organization. The specific message depends on the reader. It could be
- You’re out of business.
- Nothing interesting is happening with your business.
- You have nothing to say.
- You don’t care.
- You’re out of touch with modern customers.
None of these messages is one you want to inadvertently send.
How Often Should Social Media be Updated?
The short answer: It depends.
Appropriate update frequency for a social media account depends on your business, your target audience, the particular social media channel, and your businesses goals.
As we’ve discussed, updating too rarely sends the wrong message. But updating too frequently risks drowning out the important updates with less interesting trivia, and losing the attention of your audience.
It’s a balancing act.
We realize that it takes effort and discipline to keep your social media accounts active, interesting, and engaged with your customer base. If you’re having trouble doing this, give us a call; we’re here to help.
Social Media development and management is one of our core strengths. Let us put this expertise to work for you.